7 Effective Ways To Outrank Your Competitor's Website With More Backlinks
When it comes to outrank websites with higher backlinks. It seems like next to impossible to most of the peoples.
But, that's not definitely true.
Before diving into how you are going to outrank your competitor ? First you need to focus on your website more than your competitor.
Effective Ways To Outrank Your Competitor's With Higher Backlinks
Table of Contents
1. Optimize For Clicks, Not Rankings
If you are willing to rank higher than your competition. Then you should optimize your website for more clicks.
Because more the searchers will click on your website then your website will automatically rank higher.
Let’s assume if everyone click on second results in Google SERPs. Then what will going to happen ?
The metrics of Google will bring the second listing on the first. That’s how you are going to outrank your competitor’s website with higher backlinks.
Rand Fishkin told his followers to do a Google search for ” best grilled steak ” and click on the fourth SERPs result.
And guess what after 70 minutes the fourth result outrank all their competitors and went on the top.
That technique helped Rand Fishkin to rank for ” grilled steak ” on the top.
Your site ranking not only depend only on valuable and effective content you are creating.
If searches don’t visits your site then you ranking will definitely go down.
If the user searched for any specific term and you are not ranking on the top but peoples still visits your site then you will definitely rank soon with much backlinks.
Thinking about how you also increase your Click Through Rate ( CTR ) like Rand Fishkin ?
Definitely I don’t advice you to tell your friends to click on your listing in SERPs.
Why I am not suggesting you this because it’s a temporary effect which will rank your site for a very short period of time.
To increase you CTR you have to optimize you Title and Meta Description tags which cheer up peoples to click on your listing in SERPs.
2. Choose the keywords That Are Disinclined By Your Competitor's
You can use Comparison keywords. Choose the keywords that wouldn’t use generally by your competitor’s.
Generally the big brands don’t compare themselves to another. So can make a page on comparing them to others. That’s the advantage of running a small website.
Next is use Long Tail Keywords. Mostly the big brand ranks for short keywords and here is the chance for you to rank on the long tail keywords to outrank your competitors website with more backlinks.
And the last but not the least are Editorial Keywords. These keywords are the types which involves ranking like 0 to 10 or 0 to 100. Generally big brands don’t do this.
3. Enhance For Revenue, Not Traffic
Yes, definitely you should enhance your site for more traffic but what happen to your revenue ?
First you have to focus on the pages that are already doing well and have good traffic. The you should optimize them first to convert your visitors into revenue.
You can track the full detailed website details with the helps of Google Analytics tool.
After setting up analytics tool you will have the idea on what pages you have to focus and optimize to turn them into revenue.
4. Focus On Specific Niche Authority And Association
You can choose any big brand and rank for specific areas, destinations related to them.
That’s kind of like Local Search Engine Optimization. In that also you target any specific local areas to rank on that keywords.
5. Provide 10x Better Content Than Your Competitor's
Why I am saying to create 10x better content because that helps you to rank for more long tail keywords.
And also those peoples are searching for a detailed information about anything specific. It’s a great way to attract to your site by giving thorough information.
After having fully specific niche then do a research on your competitor. See what they are providing and give 10x more valuable and effective content that will definitely help you to outrank competitor’s website with higher backlinks.
6. Update Your Previous Content
No matter how better your content is you are not always going to be on the top.
And that’s not the problem that’s a veru good feature of Google. It always tries to provide the best content available to the user to increase it’s user experience.
When you rank down from the top it’s typically mean that someone created a page that provides better content or user experience in terms of Google Metrics than you.
The best way to maintain your rankings is to update your previous content. That will definitely helps you to outrank your competition because definitely they are not updating.
7. Invest In Building Relationships
Besides creating valuable and effective content, building relationship is also important.
Big Brands also have PR team to build their relationship but you can make direct conversation with your visitors through Social Media or blog comments.
Try to answer all the comments on your post and pages that will help you to increase you user experience and building trust.
When you want to outrank your competition you can’t think in a same way. You have to think different to scale up your website.